Must A Wannabe Influencer Pal Cease Exploiting People for Material?

The Prosecution: Beth

At times she films me while I’m eating. I’ll see myself on her Instagram – it feels like a sudden shock.

A close companion of a decade, Marielle, calls herself the “creativity monarch”. It’s fun for a bit, but it weighs on our friendship.

Being highly outgoing, she feels the need to document everything all the time. When we eat out, she says, “The camera eats first,” and takes photos with the flash on, which induces embarrassment. It's unpleasant when strangers see her posing or filming – I experience vicarious awkwardness. Another annoyance is because meals lose their warmth.

She's not quite an influencer yet, but she is aspiring to become one. She creates vlogs about living in our city, a day in her life, and her work as a stylist. Her content is good, credit where it's due, but I don’t want to be dragged into it. On occasion she films me while I’m eating, or just accompanying her. Later, I appear on her Instagram afterwards, and it pops up like a surprise: I’ll have bare-faced, an awkward face or photographed while eating. It feels invasive.

Marielle also expects me to record her at inopportune moments. Sometimes I'm in conversation to another person, or we’ll just be spending time in the street. The dynamic feels like our bond has transformed into me being her free crew. She could easily hire someone if she wanted professional shots. Upon mentioning my unease about the situation, she brushed it off. She’s taken me to a couple of brand events, which were appreciated, but that doesn’t make up for all the time and effort I invest helping her create material.

I appreciate that Marielle has supported me with my design career, but I resist our friendship to become just a ledger of exchanges. I don't believe she’s fake or dishonest, but at times it seems that if the camera is out, we will begin acting in a way that makes us look good for her channel.

She will say, “OK, look happy!” and film me smiling with another. It’s so silly. I need her to recognize that our 10-year friendship still has boundaries. I enjoy spending time with her, but I also want to enjoy it without being recorded, edited, or posted for an audience. I am not a accessory for her online persona.

The Defence: Marielle

I hope my friend to see that the creations we make together can get us a foot in the door.

I love shooting content. It’s not just a pastime; it’s part of who I am. Creating videos and documenting experiences online allows me to show my personality and connect with people in novel forms.

I wouldn't label myself as a full influencer yet, but it's savvy to generate income from your interests. I admire people on social platforms who pull off that aesthetic of informal, self-made content creation.

Creating content is my version of living actively: noticing the details, posting them with an audience that appreciates the art behind it. It's never my aim to make my friend uncomfortable. Taking her to professional gatherings was my way of sharing opportunities, providing her a opportunity to experience exclusive moments that could benefit her professional path too. That’s not blackmail, it's simply being pragmatic.

I’d still take her to such functions even if she refused to assist me, but I want her to see what the content we make together can get us: a foot in the door. I know not everyone enjoys being on camera, but sometimes spontaneity is what makes material authentic. Appearing on video occasionally is an inherent aspect of being my friend. I would delete anything she asked, but she has never asked yet.

I don't demand anyone to be my private videographer, but friends help each other in minor capacities. My assumption was filming a short video now and then would be enjoyable for Beth. Creativity thrives in partnership, and having Beth around makes endeavors lively and pleasurable. I never force her to participate in anything, and I’d never intentionally humiliate her. But filming together occasionally is part of how I document our shared experiences.

I value our friendship deeply and want to avoid content creation to drive a wedge between us. I am ready to find middle ground: like requesting permission before recording, and avoiding shots that might make her self-conscious.

This is not about control, it’s about expressing my perspective while still respecting hers. Clearly content creation is not a substitute for genuine friendship: it's merely part of how I experience life and I desire her to be involved in a way that’s enjoyable for both of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and her friend when they are socializing?

There’s nothing more uncomfortable than having a companion film you. I get that it’s Marielle’s job, but I wouldn't ask friends come to my work. Perhaps she can find like-minded creators to create content with. With the uncertain future of technology, human connections are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for help every time, even if they have done it before. If Marielle loves shooting, that doesn’t mean everyone around her is willing material. She must to honor her friend's personal space.
Ankit, 26

She may enjoy producing videos and displaying her life publicly, but it’s not for everybody. It was kind she has assisted her friend professionally, but she needs to listen to what Beth wants.
Emma, 27

It sounds like you care about each other, so cling to that and ensure it’s the focus in your relationship. Foster some real memories, where true emotions are preserved, not digital scrapbooks. Even celebrities who seem to share their worlds actually have more secrecy than it seems.
One opinion, 53

Marielle appears to be neither present nor genuine when she’s with Beth – she's on the job. Both seem confused as to where the line is. The solution is not found in trying to change one another, but in each establishing clear limits around what is comfortable to them and seeing if there is an acceptable compromise.
A final view, 71

Now You Be the Judge

In an online poll: is Marielle over-exposing their friendship?

Christina Hopkins
Christina Hopkins

A seasoned gaming analyst with over a decade of experience in the online casino industry, specializing in Canadian markets and player trends.